33D打印 has now entered the fashion realm, revolutionizing the production of clothing, bags, and especially shoes. 最近几年, brands such as Adidas, LaLaLand, and Syntilay have all released their own 3D – printed models. 因此, additive manufacturing has become a strategic lever to attract media attention and stand out in the fashion industry competition. Against this backdrop, how could a fashion company like Gucci miss this opportunity?
If there is one brand that knows how to draw attention, it is Gucci. This Italian fashion company, renowned for its unique style and continuous innovation, has once again delighted with the launch of its first shoe featuring 3D – printed elements: the Gucci Cub3d. This exclusive version is limited to just 20 pieces and will be previewed from April 16th to 21st at the Gucci boutique on Via Montenapoleone in Milan.
Gucci has chosen 3D printing to design the mid – sole of its new Gucci Cub3d. Using Selective Laser Sintering (SLS) 技术, a complex lattice has been created, consisting of multiple elegantly interwoven layers, forming a smooth geometric structure. Matteo Burzio, a 3D designer at Fotwear, explained that the unique geometry of the Gucci Cub3d was modeled in Rhino and Grasshopper before being printed to shape the sole of this luxurious sneaker. But 3D printing is not just for aesthetics: the SLS technology makes the mid – sole lighter and provides better cushioning. 最后, Gucci has chosen to adorn the shoe in its iconic “Ancora” red, the same color used in the boutique on Via Montenapoleone in Milan.
Another advantage of the Gucci Cub3d is its combination of technological innovation and sustainability. The upper of the shoe is actually designed with Demetra, a new material developed by the brand itself. The upper wraps around the foot, providing safety and comfort while also serving an aesthetic purpose, giving the shoe character and style. The Gucci Cub3d is made of Demetra, a non – animal material composed of 77% plant – based raw materials, which, according to the manufacturer, are sourced responsibly. This innovative Gucci fabric, which combines viscose, cellulose, and bio – based non – GMO polyurethane, first debuted in the fashion world in June 2021. It has been used in several sneaker models as well as the Horsebit 1955 bag.
Although Gucci has only used 3D printing in the mid – sole of this limited – edition model, the brand may surprise us in the future by launching an entire collection using this technology and planning for mass distribution. 所以, we have to wait until the Gucci Cub3d is launched next April to see if the brand can once again surprise its fans.
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